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Module 1 – Introduction?
Ann Mete Baz Yo: Tout Sa'w Dwe Fè Avan'w Kòmanse Vann Sou Amazon.
Module 2 – How To Approach This Business
What Makes People Fail on Amazon00:21:30
The law of supply and demand00:05:28
Understanding Amazon Customers00:07:28
Give people what they are looking for00:02:00
What type of products do I sell?00:06:00
Create a premium brand00:06:30
Module 3 – Hunting For Winning Products
Why do people buy a product00:09:00
All the pitfalls to avoid when looking for products00:20:00
How to give yourself a competitive advantage00:16:40
What is a keyword?00:05:57
How to Find Products to Sell on Amazon (Part # 1)00:23:04
How to Find Products to Sell on Amazon (Part # 2)00:18:53
How to Find Products to Sell on Amazon (Part # 3)00:13:33
Module 4 – How To Validate Your Product Ideas
Things to consider when choosing a product00:29:15
Different steps to launch your product on Amazon00:11:49
Product Selection Tips00:27:15
How to financially evaluate a product00:11:50
Module 5 – How To Differentiate Your Product
Analyze the competition to differentiate yourself00:30:00
How to differentiate yourself from the competition00:13:06
Module 6 – Create Your Brand
Create your brand – Introduction00:02:32
What name should I give to my brand?00:06:13
How to create a professional email for your business00:04:57
How to design your logo, product packaging and website for your brand00:17:05
Product packaging design and user manual00:20:26
Difference between trademarks, patents and copyrights.00:06:50
How to check if a product is patented00:06:57
What is Amazon Brand Registry?00:05:00
Use social media to promote your business00:13:19
Where to find content to post on social media00:13:43
Module 7 – Product Sourcing, Ordering & Transportation
Introduction00:01:50
Import / Export terms you need to know00:09:19
Things to pay attention to when finding a factory for your product00:12:20
12 techniques for successful product research in China00:19:34
Where to find a factory to manufacture your products00:21:28
How to use Alibaba.com00:13:53
Difference between Alibaba.com and Aliexpress.com00:03:42
How to contact suppliers on Alibaba.com00:10:7
How many units should I order?00:05:43
Everything that needs to be on the purchase invoice00:23:14
How to put the product on Amazon00:08:50
UPC vs FNSKU00:08:23
How to have your goods inspected00:08:49
Amazon FBA Product Size Tiers00:06:05
Actual weight VS volumetric weight00:05:57
Ways to ship your products to Amazon00:17:05
How to send your products to Amazon00:08:19
How to use Freightos.com00:05:55
12 Mistakes New Amazon Sellers Often Make00:19:56
Module 8 – Better Keyword Research Strategy
Introduction – Understanding Keywords00:01:34
3 big mistakes to avoid when researching keywords00:06:41
Amazon’s algorithm explained00:11:55
In which category to list your product00:01:53
Best techniques for selecting keywords for your product00:13:52
Module 9 – How To List Your Product On Amazon
Introduction – Product Listing00:02:24
Anatomy of an Amazon Product Page00:06:00
Create content for your product page00:06:16
Use “SCRIBBLES” in Helium10 to optimize your product page00:13:44
Recommendations for your product image00:06:20
Module 10 – Product Pre-launch
Introduction – Pre-launch00:02:05
Email follow-up to get more feedback on your products00:10:54
Pre-launch technical summary00:05:00
Where to find influencers to promote your product00:20:04
Create promotional codes to offer to influencers00:16:00
Final note on influencers00:05:40
Use YouTube to create an audience to launch your product00:13:40
Use Facebook to create an audience to launch your product00:19:30
Module 11 – Marketing Strategy To Launch Your Product
Introduction – Product Launch00:01:16
A series of terms to know00:07:50
How the product launch process works on Amazon00:09:50
How to apply for the “Early Reviewer Program”00:02:37
Automation of Amazon PPC campaigns08:52:00
Amazon PPC manual campaign (keyword targeting)00:09:45
Amazon PPC manual campaign (product targeting)00:16:28
Best Software to Manage Amazon PPC00:02:30
This will help you backup your product ranking00:14:50
Avoid those mistakes00:06:56
How to measure your product’s keyword rank on Amazon00:05:17
Things to pay attention to00:18:00
How to use Amazon’s marketing tools00:21:20
Module 12 – Business Management?
Owning the business is one thing, managing it well is another. Here's how to constantly check your performance on Amazon.
Understanding the Amazon Performance tab00:12:40
Understanding the Amazon Reports Tab On Seller Central00:11:42
How to give people limited access to your Amazon seller account00:02:44
Performance Checklist00:09:25
Where to find people to help you run your business00:09:00
3 ways to quickly grow your business00:08:25
Techniques to get people to buy more often00:02:23
Things you should never do00:18:58
Pay close attention to these things00:22:45
Cash Flow or Cash Out?00:13:00
Conclusion00:06:45
Where to find all attachments?
This is where to download all the documents for this class.
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